We rebranded!
Today we’re officially launching the new YAD Capital Investments brand and every element has been considered, challenged, and chosen with purpose. This wasn’t about “refreshing a logo”. It was about building an identity that truly reflects how we think, invest, and operate.
Typography:
Our primary typeface, Canela, draws inspiration from traditional stone-carved letterforms. It feels permanent, measured, and intentional - exactly how we approach capital, ownership, and legacy. It’s paired with Lato Sans to bring clarity and warmth, ensuring the brand remains human, accessible, and modern alongside its heritage foundations.
Colour:
Burgundy sits at the core of the palette, chosen deliberately to signal depth, responsibility, and long-term conviction. The supporting tones add balance and restraint, not noise. Nothing here is accidental; the palette is designed to feel calm, assured, and enduring rather than loud or trend-led.
The connected YAD mark:
The connection between the letters matters, our founders names Anil Daas ‘and’ Yeasbha Daas. It represents alignment between family, partners, management teams, and the businesses we steward. As a family-based investment company, connection isn’t branding language for us; it’s how we operate day to day.
We are proud of the work that’s gone into this and excited for what it represents as we continue to grow with intention.
Thank you Clementine Mitchell
